About Us



Our goal at Urbanization is to bring the best products with the greatest value to our customer. It is to create a shopping atmosphere that is enjoyable to our customers. We also strive to provide excellent customer service while helping our customers look fabulous!



Established in 2002


Back in 2002, a family made up of generations of retail entrepeneurs planted a seed in the maze of streets and trees that make up San Carlos, California. They opened a store and called it Urbanization. Urbanization nurtured the young people who lived there and shopped there, who looked for a little of their own freedom in the clothes they wore.

In 2006, Urbanization shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability.