Fall Style Inspiration From Our Urbanization Girls September 28 2013, 0 Comments

Today we are excited to share a beautiful style shoot courtesy of the ladies right here at Urbanization San Carlos! These girls eat, sleep, and breathe Urbanization and all the fun fashion and lifestyle that comes with it! Decked out in their favorite Fall looks they went to capture the magical mood of Autumn and all of this years trends that go along with it. You can almost smell the crispness in the air and hear the rustling of leaves in the wind.

Katie and her layered look. Loving the knitted pullover over the slip!

Rachel rocking her Chaser.

Trend Direction: Top 5 90's Trends Coming Back August 24 2013, 0 Comments

Yup, it's back! This month we were exploring the idea of 90's style resurfacing in Fall 2013 and beyond. Having nostalgia for the early 90′s iconic trends, but thinking how the fit & proportions could evolve. Mixing plaid, rugged denim, patching, ditsy florals, & baby doll silhouettes, but taken out of context and re-envisioned for 2013.

The idea of this trend direction came from the idea of duality — juxtaposition of hard vs. soft, black vs. white, masculinity vs. femininity, light vs. dark. There is an equal opposite to everything. 

Here are our Top 5 90's trends for Fall 2013 and beyond!


1. Boyfriend Jeans

90's denim in all it's ripped and faded glory. After a few seasons of ‘90s neon and leggings being all the rage, it was only a matter of time before the decade’s denim followed suit. Pair this with your favorite t-shirt, blazer, or bomber jacket for an easy styling look. For those of you preferring a more relaxed take on this trend, try the straight-legged boyfriend jean. The style is slightly more relaxed in the legs, and the baggy cut will give you an effortlessly cool look. 


2. Babydoll Dresses

Guess who's back: The Babydoll Dress! The good news is the latest crop kicked the empire waist to the curb and is a more free-flowing, sophisticated kind of style and we couldn't be happier. Here at Urbanization, we LOVE layering with babydoll dresses and slips. This years babydoll dress can be worn with combat boots (which we will get to later) and layered with pullovers or jackets as well. 

3. Overalls

Yup. You heard it right...overalls are back! There's just something so comfortable and easy about overalls that we never really outgrow. It’s time to bring back those overalls from the depths of your closet and pair them with your button ups, tees, and grandpa cardigans- This one is my personal favorite because I have a pair of washed out Levi's overalls that I have been dying to wear out and about!!!

4. Combat Boots

Combat boots are by far one of the styles of the 90’s that came back roaring. This was a go-to staple for lots of bands in the 90's (Pearl Jam, Nirvana, Hole, & No Doubt just to name a few) and every shoe brand out there right now is hopping on this train. As I’m sure you have seen every girl (and you probably own a pair- or two) wearing these with cut off shorts and skirts now and over your skinny cords and denim in the winter. Combat boots are here to stay. Wear them with EVERYTHING!


5. Plaid

Last but most certainly not least - plaid. Each and every outfit in the 90's seemed to revolve around plaid. Thankfully, the crosshatched pattern is found in more than just men’s flannel shirts – cute dresses, long tunic tops and winter coats all exclaim its multi-colored vibrancy in a decade definitely more “look at me” that “stop looking at me.” If you're starting out on this trend, try wearing your plaid button ups tied around your waist with some distressed denim or over a t-shirt or tank as a cardigan.

Which one is your favorite? Tell us what you think in the comments below!

Urbanization Style Photos We Love! July 19 2013, 0 Comments

Each week, we pull some of our favorite Urbanization photos from our in store fit sessions and photos from our Urbanization girls. It’s fun once you start seeing all the different ways women are wearing Urbanization product. We often get some great styling tips from those who upload photos. So, if you find yourself wearing a Urbanization item one day, login on Facebook and upload a pic of yourself to our page! Every week we will post looks we love. Here are a few favorites from this week.

Trend Alert: Back Details June 05 2013, 0 Comments

Along with summer comes more bare skin, and when it comes to baring skin, sometimes its more fun to do it in subtle and unexpected ways. One way that we’re loving this summer is to show skin through interesting back details and cutouts. We have some awesome new pieces right now that feature intricate back details and cutouts that give the basic t-shirt a cool, edgy factor. Here’s a closer look at some of our favorites!

Above – The cutouts on the back of the Pattie Anne Crochet Back Tank give it some added interest and edge, without being over the top. Add a set of bangles to add some more flare to your outfit.

We are all in love with the fun cutout detail on the back of the Chaser Freedom Riders Vent Back Tee! I love how this looks worn with a pair of denim cut-offs in a light wash.

The cross back of this tank is so sweet and unexpected — take the opportunity to draw attention to a cool hairstyle while you have the attention on your back, as well! Below is the photo of the Tropical Skull Graphic on the front.